Why Mac?

Nadia R

July 28, 2011

Why Mac?

I walk into Starbucks everyday, order my double chocolate chip frappucino and sit down. As I enjoy my treat, I take in everyone around me. Besides me a women is talking on her IPhone. On the other side a student is taking notes while jamming out to his IPod, and across the room a women is using her Mac book pro. It is clearly evident that Macintosh products are taking over; everywhere I look there is a small glowing apple. But why? Why is are more people choosing Apple goods rather than competing companies such as Dell or Vista?

Apple must be advertising its products in a unique way to get peoples attention, but how? Maybe it’s their modern, and sleek design that catches peoples eye. Maybe it’s their humorous ads filled with celebrity appearances. Maybe it’s their way of speaking toward the younger teen audience, rather than an adult. What is so special about Apple that makes people get up and want to buy their products?

In the past couple of decades Apple products have become a sensation. As the company grew stronger, their advertisements increased and became more popular. In my opinion the most memorable was the super bowl commercial that launched the Think Different campaign in 1984. Since then millions have viewed that and other campaigns of Apples, including the campaign introducing the first generation IPod.