Without the consumer, technology would be obsolete. The good news is that there is such thing as a consumer and technology, in fact, does exist. But there are ways that tech companies attract buyers to their products. So we ask this question. What attracts buyers to their products? In my opinion, the answer is innovation and advertising.
There are two great examples. Apple and Facebook. Advertising is a method used to attract consumers to purchase a certain product. It can be portrayed through TV, billboards and online ads. Apple Inc. is a company that produces and distributes MP3 players, computers and cell phones. They use a style called minimalism throughout their stores products and websites. This style attracts many people to their products. Other companies use different styles to attract consumers as well.
Innovation is when something new is created. In todays world, there are new technologies being created everyday. Some give people fun and enjoyment experiences such as roller coasters and 3D video games. Other give people organization and communication. These factors can lure people to purchase the product. This is why technology is very popular these days.
As I already stated, Apple is a technology company that creates many interactive products. One of their most popular products, the iPod, is a MP3 player thats design is very minimalistic. The product is very user friendly and super portable. This is how technology attracts buyers. But some companies focus on other features such as radio FM and games. These just add to the complexity of the product and doesn't make the experience user friendly because it depletes the battery very quickly. In other words, Apples products are very simple.
Our brains crave networking. It is what helps us connect and interact with other human beings. Facebook is a website that you can network on. The user can add people as friends, chat with them, and write on their profile wall. Users can also post pictures of themselves and their adventures. It is a simple networking site that has become extremely popular and addictive with over 500 million members.
Basically, the objective of tech companies to attract buyers to their products is to keep everything simple. This creates a product that has quality and a user friendly experience.
Eric,
ReplyDeleteI'm glad to see you posted your essay.
I advise that you focus on fewer aspects of innovation and advertising so that you can offer a sustained argument about it. For instance, are you seeing simplicity and minimalism as the main advertising strategies for Apple? For Facebook? Why are these terms attractive to consumers? Show us some ads, analyzing and interpreting them.
Also, bring in more evidence in support of your claims, such as summaries of and quotations from other articles. Show that a conversation is occurring that includes your voice among others.
And here are a few points about mechanics. 1. For your paragraphs, I'm looking for a clearer flow (what's called coherence). This website is a good place to begin focusing on paragraph structure: http://owl.english.purdue.edu/owl/resource/606/01/
2. Notice that this sentence is muddled. Can you see how to revise it? Show me how you've revised it, and we can discuss. "The good news is that there is such thing as a consumer and technology, in fact, does exist."
My best,
Cheryl